Shopping on Mobile: Where Are We Going, and How Can You Prepare?
The use of mobile to conduct financial transactions is quickly replacing traditional forms of online shopping as the method of choice for customers. Mobile commerce retail sales in 2021 were $359.32 billion, up 15.2% from the previous year. Sales from retail m-commerce are projected to more than quadruple by 2025, reaching $728.28 billion, accounting for 44.2% of retail eCommerce sales in the US. The projected 292 million smartphone owners by 2024 is a major factor in the rise of mobile commerce. It is estimated that 187.5 million of those people will use their smartphones to make purchases. Despite the advantages, mobile purchasing often lacks speed and convenience. Why? However, not all stores are aware of how to optimize their mobile sites for customers. It's becoming more crucial for e-commerce companies to cater to customers' wants and needs as they increasingly use mobile sites. So, what do people looking to purchase on their mobile devices want? An on-the-go encounter t