The Top 10 Changes That Will Affect SEO in the Year 2022

To stay on top of the SEO game, you need to know what you're doing. With each significant or little change in Google's algorithm comes a wholly distinct set of conditions. Understanding how search engine algorithms function and evolve over time is essential to keeping up with the newest developments in this marketing strategy. Managing a company or keeping track of a marketing strategy might be difficult when you're already busy. So, we've compiled a list of the most crucial SEO trends to keep an eye out for in 2022:

1. Mobile-Friendliness

You've undoubtedly heard that Google places a high value on mobile-first indexing. Google went one step farther in the first quarter of 2021, though. Many websites offer two versions: one for desktop computers and one for mobile devices. For the most part, Google has focused on ranking web pages based on their desktop versions first. Google now uses a mobile-first indexing strategy.

2. Voice search

When voice-activated services originally came out, they were clunky and almost impossible to use. However, in the last two years, speech technology has advanced tremendously. Google Assistant and Amazon's Alexa are leading the charge in voice-activated technology innovation.

When it comes to voice searches, it's clear that Google will keep innovating to keep up with the demand. Your website should be optimized for voice search as a top priority.

3. E-A-T

In order to offer its users the most beneficial information, Google focuses on E-A-T, or Expertise, Authority, and Trust. In 2021, Google began prioritizing authoritative, expert material above information that does not elicit the same level of confidence from its consumers.

This does not obligate you to pursue a doctorate in your chosen field. To put it another way, it implies that you need to provide accurate and trustworthy information to your audience. Offer suggestions that can be put into practice, and back up your assertions with relevant facts and figures.

4 Video content

In the United States, the typical smartphone user has 10 video streaming applications installed. Short videos are more popular than long ones, contrary to what you should do with your textual material. What works with video may be measured by looking at platforms like Instagram Reels.

5. Data and Analytics

Google Analytics will be phased out in 2021. Become familiar with the new interface and prepare for the next changes when Google transitions to data monitoring without cookies.

Knowledge of data is critical to achieving high ranks on search engine results pages (SERPs). Follow your statistics attentively and you'll be able to learn a lot about how people use your site.

6. Optimization of the image

When photos were first introduced, they were seen as supplementary material. Images are now playing a bigger role in search engine rankings. Your articles will get a much-needed boost if you include well-optimized photographs with alt tags and captions. Taking shots with your own camera instead of depending on stock images from other sources is also a fantastic idea.

7. Local Search

For Google, local search results are already a major factor. Google's search engine results pages (SERPs) will include solutions to consumers' questions as zero-click searches become more common. Your business's existence depends on it being able to adapt to this paradigm change. If you don't make the necessary changes, your website might become completely inaccessible to search engines.

8. Keywords with Semantic Connections

In the month of October of this year, Google published the Bert update. Since then, Google's algorithm has been evaluating websites' content semantically, and this has continued. In 2021, Google aimed to give its consumers material that was as near to what they would receive from interacting with a real person as possible.

9. Using Predicted Search

Predictive search in 2022 takes into account app use, browser history, and calendars. Home and work locations might also be taken into consideration when serving material to consumers. Creating content that meets these standards will allow you to tap into a broader range of your market's sub-niches.

10. Long-Form Content

We're discussing SEO here, after all, so we may as well bring up the subject of content length. Search engine optimization professionals have long disagreed with the ideal content length. Posts of 300 words or less used to be recommended for optimizing for certain keywords. There's a new craze for writing 1500-word pieces.

Google has entered a new age, one in which it places a premium on the happiness of its consumers. That's why long-form material that addresses a user's problem is the most effective strategy. Make an effort to educate your readers without wasting time on unnecessary fluff.