Is Guest Blogging Dead and Gone? Here are Six Arguments to the Contrary.

We are now in the year 2023. The widespread use of driverless vehicles, the impact of the coronavirus outbreak on business operations, the development of the hyperloop, the deployment of artificial intelligence chatbots, the requirement of omnichannel marketing, and the prevalence of memes as a source of global news are all examples.

And now you're in a pickle, not knowing whether or not guest blogging is effective.

And if you've already read "So put a fork in it: guest blogging is done" before you got here, let me give you a big bear hug.

What exactly is a guest post?

Blogging for other people's websites or recruiting guest bloggers and content creators is one example of a content-driven approach. Neither the blog nor the textual material on the site is authored by the proprietors themselves; consequently, guest posts.

It's meant to be a genuine and natural approach to connecting with people outside of the original site's immediate circle of readers and potential customers.

The question is, "What went wrong?"

The following are some of the main causes of the haze that are linked to guest posting:

Deficiency in quality (wrong grammar, misspellings, irrelevant content)

Word count (less than 700 words, an awful tactic of "many shallow postings on many sites with many backlinks").

According to research by backlinks, websites with content of roughly 2000 words tend to rank better.

False "guest posters" who copy and paste from other websites.

Referral links from low-quality sites

• Content Rewriting (create a spinoff of the same post just for placing it on numerous websites to get more and more backlinks)
• Articles that use too many keywords

The topic we'll be delving into the most, though, is backlinking.

Many websites back in the day owe their current, favorable positions in Google search results to the advantages provided by guest posting and guest blogging. In particular, backlinking became quite popular and helped websites rise in the search engine results page.

The practice of backlinking was then used to refer users to another website or blog that included information that was similar to the one they were already seeing. The original intention of backlinking was to direct people to useful resources. The creators of such material may also benefit from increased exposure and the opportunity to support their fellow honest writers in their pursuit of financial success.

Over time, backlinks became an important factor in achieving a high position in search engine results page (SERP) rankings, and several entrepreneurs capitalized on this trend.

Trading for other things?

To put it simply, they want me to host their material on my blog in exchange for connections back to their site. Here, I get fresh material (one of several criteria for Google ranking) and provide a link to the external resource to my users.

People then began exchanging backlinks and connecting to random websites without first verifying their legitimacy, relevancy, authority, etc.

Do you think we should keep inviting outside bloggers to post on our site? Listed below are the top six arguments in favor of Guest Posting.

1) Exposure to the Brand

Spreading a brand's message through guest blogging is a tried-and-true strategy that has been around for a while. Guest posts may help your site get the attention it needs, so if you think TV and radio advertising is effective, you should also believe in them. If you can publish only one blog on a site that has a high domain authority, you may be able to reach a much larger, more engaged audience.

2) A genuine Guest Post is Risk-Free

Creativity and originality will always be valued highly in business. If you want to provide value to the readership of any website, whether your own or someone else's, you should always write and submit unique, relevant, and useful information. No matter what algorithms Google has in the works, genuine content can never be faked.

What do you say when a close friend tells you about his impressions of a new purchase? If he had said that, I may have given the stuff a go and trusted him. That's the old-fashioned approach of spreading the word about a product called "word of mouth," and it still works as long as the recommendation is coming from a reliable person or organization.

3) Blogs that rely heavily on Guest authors are quite Popular

The majority of the high-authority, high-ranking sites we have access to rely on guest articles to maintain their status. Websites like Huffington Post, WikiHow, How Stuff Works, and Lifehacker are just a few examples.

The use of guest articles is a key strategy for such sites since it ensures a constant stream of new and regular postings, which is essential for good search engine results.

It's not easy to publish content on these sites since it must pass through many checks and fulfill certain requirements. Real guest posts are a great way to organize new material for any website. These websites are also notorious for linking to and redirecting people to other, similar sites.

The number of inbound connections to a business' website increased by 97% thanks to blogging, according to a recent article on the Hubspot website.

4) An increase in Website Visitors

One of the most important benefits of guest posting is the boost in website traffic that it may generate. More visitors equals a greater chance of making a sale, and thus, a larger client base. That one requirement, though, hasn't changed: absolutely no spam.

5) Website Reputation Management

Including high-quality material in any form, such as guest posts, helps boost your website's authority. It's a certain way to get more attention and maybe even some notoriety in whichever field you're targeting.

High domain authority is one of the numerous criteria Google employs to determine a site's ranking, and this analysis from backlinks confirms as much.

6) Backlinks

Yeah, you nailed it. We've reunited once again! Do I see a reversal of fortunes here? Maybe not, but probably not. In terms of search engine optimization, backlinks from sites with a greater domain authority are preferable to those with a lower authority, as we have previously stated. Including external links in your material is beneficial for search engine optimization, working with other websites, and most importantly, offering high-quality and useful information to your readers. While doing so, make sure the sites you're linking to have legitimate, useful, and spam-free content. Never, ever, under any circumstances, purchase or trade backlinks!

Some Important Lessons may be Learned from this:

Never spam, and never let connections to sites with bad quality be published on your own site.

Use guest blogging to spread real, useful information on sites with better domain authority.

To consistently produce high-quality content, you should focus your knowledge on a narrow topic area. This means you should simply steer clear of it.

Therefore, many individuals benefited from guest blogging in the past, and it will continue to help sincere people in the future. So, please don't try to eat it with a fork! Not now, at least!